After working with 100’s of SME’s, we’ve selected the 3 tactics that we would recommend to our clients in order to improve the conversion rate with little development work needed.
Getting customers to your website is one battle, however something that often falls by the wayside is what the customers do once they land on your pages.
Below are the 3 tactics you can employ today to get more leads via your company’s website.
Keep Call-to-Actions Above the Fold
When deciding on the best call-to-action for your business, you should consider carefully where it is positioned on your website so that it can easily be found by your potential customers. We recommend that any call-to-actions are placed above the fold (before scrolling), so that the visitor see’s exactly what they are required to do without having to go out of their way to find it. This can include:
- Click-to-Call Buttons
- Enquiry Forms
- Featured Products
- Live Chat
Simplify Your Enquiry Form
To say that people have a short attention span when scouring the internet for a product or service is an understatement, hence why we would recommend that you make any call-to-actions, especially enquiry forms, as simple and as quick to complete as possible.
Things to trial include:
- Reduce the number of fields
- Create conditional fields that appear when other fields are completed
- Enable autofill settings
It is simple logic really – The less time it takes to fill in an enquiry for, the more likely someone will take the time to do it. You may notice an increase in conversion rate immediately.
Use High Quality Responsive Imagery
Finally the thing that will largely impact your websites conversion rate is the quality of the imagery used throughout. As a consumer you would agree that when you visit a website with pixelated images or stock photos that are not entirely relevant to your business, you become more vigilant as to whether the product or service you are interested in is going to be of similar quality.
This is extremely relevant to any businesses that operate in the following industries
- Food & Drink
- Restaurants & Takeaways
- Home & Garden Products
- Photography & Videography
- Recipe Sites
- Arts & Crafts
Another reason to use high quality imagery is because social media plays a huge part in the marketing mix and you want people to share your content, knowing that your brand is being represented in the way that you want it to be.
We are confident that you if you employ the above 3 tactics today that you will see a noticeable improvement in the conversion rate – no matter what your call to action is!